The holiday test
Your phone still rings on Sunday. Can you take 4 weeks off and come back to less mess, not more?
One-on-one mentoring for service business owners
Attract. Convert. Deliver. Mentoring with Greg Hamlyn, done with you.
Fortnightly working sessions for owners of service businesses. We work on how customers find you, how you win the job, and how you look after them, so the business gives you a life.
Start with a free score. If it fits, we work together one-on-one.
- 18 questions
- About five minutes
- Free
Greg HamlynFounder, Synergy Growth Group
Which parts of your business are holding you back?
Your free one-page report shows your score, how each of the nine Keys scores, and the three Keys to fix first.
Nine Keys Score: one-page reportExample report
Room to grow
Three Keys are flat. Too much still runs through the owner.
Example business only. Not a real client.
- Strategy58Needs work
- Administration36Flat spot
- Money55Needs work
- Marketing61Needs work
- Sales42Needs work
- Service76Strong
- Systems29Flat spot
- Team68Needs work
- Leadership59Needs work
Fix first:1 Systems2 Administration3 Sales
What it tells you
Quotes and pricing run through the owner.Owner dependence: high
Most owners are flat out, not lazy.
You're on the tools all day, then doing quotes at night. Calls get missed. Quotes don't get followed up. That's work you already paid to get.
In my years working with service businesses, the ones who rang back and turned up usually got the job. Not because they were better. Because they were more reliable. That's what we build together.
"Nobody can do it as well as me."
Owners say this all the time. There's someone who can do it as well as you, maybe better, with the right system and some training.
Build a business that gives you a life. Not one that takes it away.
How many hours could you hand over? Work out what doing it all yourself is costing you
What we work on
Attract. Convert. Deliver.
Of the Nine Keys, three are about your customers: Marketing, Sales and Service. That's where the money comes in, so that's where we start.
Attract
The Marketing Key
The right customers find you and pick you. A-grade clients, not whoever rings. We work on your message, where you show up, and staying in touch with past customers.
Read the Marketing guideConvert
The Sales Key
Turn enquiries into booked jobs at the right price. If people don't see value, they'll argue price. We work on your quoting, your pricing and your follow-up habits.
Read the Sales guideDeliver
The Service Key
Great work every time, so customers come back and send their friends. It's cheaper to keep a customer than to find a new one. We work on your team, your standards and asking for reviews.
Read the Service guideIf your Money, Team or Systems are what's really holding you back, we work on those too. Your free score shows where to start.
Reach, Response, Reputation
Mentoring does it with you. OfficeStaff does the systems for you.
OfficeStaff is the business I co-founded. It sets up the systems: getting more reviews, an AI receptionist that answers every call, and GoHighLevel tools for quotes, jobs and bookings. OfficeStaff calls these the 3 R's: Reach, Response and Reputation. They match Attract, Convert and Deliver. You don't need OfficeStaff to be mentored, and it has its own agreement.
Visit OfficeStaff (opens in a new tab)The Nine Keys
Nine parts of your business. One clear score.
We score each Key out of 100. Strong Keys push the wheel out to the rim. A weak Key pulls it in, and that's a flat spot. The business still rolls, but every turn bumps.
- 1
Strategy
Know where you're going and how you'll win. Set off with no destination and you end up anywhere.
- 2
Administration
Your time and the paperwork. The little things done, so nothing slips.
- 3
Money
Your numbers are your gauges. They tell you how healthy your business is.
- 4
Marketing
Attract the right customers. A-grade clients, not whoever rings.
- 5
Sales
A simple process, and ask for the yes. Win the jobs you want, not the ones you have to take. Two ears, one mouth.
- 6
Service
Great work every time, so customers leave saying "wow".
- 7
Systems
The simple way things get done, so it runs without you. Every Key has one.
- 8
Team
The right people in the right seats. Hire slowly. Build a team that works without you.
- 9
Leadership
Lead by example. Have the tough talks, and don't forget the pat on the back.
Get my free scoreSee the shape of your business.
How it works
Three steps to working together.
- 1Free
Free Nine Keys score
It takes 5 minutes. See which parts of the business are strong and which are holding you back.
Start the free score - 220 minutes
A phone call with Greg
Tell me about the business. No slides, no pitch. If it isn't a fit, I'll say so on the call.
Apply for a place - 3Every fortnight
One-on-one working sessions
We pick one thing, agree the actions, and check what got done at the next session. Progress is reviewed every 90 days.
See how mentoring works
Done with you. You make the calls. I help you work them through and keep you on track.
Not an accountant, lawyer or marketing agency. We work alongside the people you already use.
Is this for you?
Who it's for
You're good at the work. But the phone, the quotes and the follow-up all come back to you, and the jobs you miss are work you already paid to get.
- You own a service business, like plumbing, electrical, air conditioning, building, cleaning, health or professional services.
- You want more of the right customers, better prices, and a team that does good work without you standing over them.
- You're ready to put time into the work between sessions.
This isn't designed for startups still looking for their first customers, retail, hospitality or franchises.
About Greg
I started on the tools. I know where you are.
I started on the tools as a mechanic and moved into IT. My late wife Wendy and I bought our first business together. Wendy ran the office and followed up every customer while I stayed on the tools. In the first year we grew from $200,000 to well over $1 million. I've been in business for more than 30 years, and I've worked with owners since 2003.
Now I mentor owners one-on-one. A friend once told me what I do well is take the hard and make it easy. That's the job.
Read more about meOn the way
I'm writing a practical workbook for owners.
It's built around the Nine Keys, for owners who want a business that runs without them. It's out in 2027. Get one email when it's ready.
Start here
Start with your free Nine Keys score.
Answer 18 questions. It takes about five minutes. You'll see your Nine Keys Score and the three Keys to fix first. Then, if it fits, we talk.
A phone call with me. No slides, no pitch. If it isn't a fit, I'll say so on the call.
Mentoring is guidance and someone keeping you on track. It isn't a promise of a result. You make the decisions, and you and your team do the agreed work.